Zepto Café Hits 100,000 Daily Orders | Game-Changer
Zepto Café, the 10-minute food delivery service by quick commerce giant Zepto, has achieved a staggering milestone of 100,000 daily orders, just over two months after launching its dedicated app in December 2024. This rapid growth underscores Zepto Café’s dominance in India’s quick-service restaurant (QSR) market and positions it as a formidable competitor to established players like Zomato’s Blinkit and Swiggy.
With this achievement, Zepto Café is on track to hit an annualized Gross Merchandise Value (GMV) run rate of $100 million, boasting an impressive 50% steady-state gross margin. CEO Aadit Palicha shared the news on LinkedIn, highlighting the challenges and triumphs of scaling this innovative service.
Zepto Café’s Rapid Rise in India’s QSR Market
Zepto Café’s success is a testament to its operational efficiency and customer-centric strategies. Despite being a newcomer, it now accounts for over 10% of the order volume of some of India’s largest QSR chains. This growth is fueled by its ability to deliver quality food in under 10 minutes, a feat that has resonated with urban consumers seeking convenience and speed.
Palicha emphasized the complexities of building this business, stating, “It has not been easy to get this business off the ground—the execution is highly complex, and there were multiple do-or-die challenges along the way. But the customer love and long-term retention we’ve seen make it all worth it.”
Read now : https://startuppulse.co.in/parul-gulati-from-actress-to-entrepreneurial-powerhouse/
Competition Heats Up in the 10-Minute Food Delivery Space
Zepto Café isn’t alone in this race. Rivals like Blinkit (owned by Zomato) and Swiggy have also entered the ultra-fast food delivery market. Blinkit recently launched its standalone app, Bistro, focusing on cloud kitchens to ensure speed and quality. According to Blinkit CEO Albinder Dhindsa, the challenge lies in creating a supply chain optimized for ultra-fast delivery, which traditional multi-cuisine restaurants struggle to achieve.
The Future of Quick Commerce in India
Zepto Café’s success signals a revolution in India’s QSR industry, driven by the growing demand for instant gratification and tech-enabled convenience. With plans to expand into new markets and scale operations, Zepto is poised to lead this transformation.
As the competition intensifies, Zepto’s ability to maintain its operational edge and customer loyalty will determine its long-term success. For now, Zepto Café’s 100,000 daily orders milestone is a clear indicator that the future of food delivery in India is fast, efficient, and here to stay.
Zepto Café’s 100,000 Daily Orders: Redefining Quick Commerce in India
In a groundbreaking achievement, Zepto Café, the 10-minute food delivery service by Zepto, has crossed 100,000 daily orders, cementing its position as a leader in India’s quick commerce space. This milestone comes just two months after the launch of its standalone app in December 2024, showcasing the platform’s exponential growth and market disruption capabilities.
A $100 Million GMV Run Rate on the Horizon
Zepto Café’s rapid ascent is not just about numbers—it’s about redefining the QSR landscape in India. With an estimated 50% steady-state gross margin, the platform is on track to achieve an annualized GMV run rate of $100 million. This growth is fueled by its ability to deliver high-quality meals in record time, a feat that has won over urban consumers.
CEO Aadit Palicha took to X (formerly Twitter) to share the news, stating, “Zepto Café has hit 100,000 orders per day. That’s closing in on a $100 million annualized GMV run rate with an approximately 50% steady-state gross margin.”
Blinkit and Swiggy Enter the Fray
The 10-minute food delivery market is heating up, with competitors like Blinkit and Swiggy stepping up their game. Blinkit, owned by Zomato, recently launched its standalone app, Bistro, focusing on cloud kitchens to ensure speed and consistency. According to Blinkit CEO Albinder Dhindsa, the key to success lies in solving the supply chain challenges that traditional restaurants face.
“No one has cracked 10-minute food delivery yet,” Dhindsa explained in an interview with ET. “To make it work, brands must be designed specifically for delivery. We want to treat it as a supply chain problem and provide possible answers to the market.”
Zepto’s Vision for the Future
Zepto Café’s success is a testament to its innovative approach and relentless focus on customer satisfaction. The platform has been expanding at a breakneck pace, opening over 100 new cafés each month, and reported a 120% jump in operating revenue in FY24, reaching Rs 4,454 crore.
As Zepto continues to scale its operations and explore new markets, it is setting the stage for a QSR revolution in India. With its cutting-edge technology, efficient supply chain, and customer-first philosophy, Zepto Café is not just delivering food—it’s delivering the future of quick commerce.
1 thought on “Zepto Café Hits 100,000 Daily Orders | Game-Changer”