Yash Gangwal: The Man Behind Urban Monkey | Journey of Passion
Have you ever heard of Urban Monkey? It is a super cool brand that sells stylish caps, clothing, and accessories. Many young people in India love this brand because it is trendy and different from regular fashion stores. But do you know the person behind it?
Let’s hear about the story of Yash Gangwal, the founder of Urban Monkey, and see how he made his dream a huge success!
Who is Yash Gangwal?
Yash Gangwal grew up and was born in Hong Kong. In his childhood, he was an active kid who enjoyed skateboarding. Skateboarding is not merely a sport but also a culture with its own fashion and way of life. He was always motivated by the street fashion around him.
Although he was destined to become a part of his family business dealing in diamonds, Yash had other ambitions. He aspired to start something new, something that fascinated him. He finished his degree in Entrepreneurship and Innovation from Swinburne University of Technology in Australia. Then he shifted to India, all set to find new prospects.
How Did Urban Monkey Start?
When Yash arrived in India, he observed something peculiar—there were hardly any cool and trendy streetwear brands. He came to understand that Indian youths were huge fans of hip-hop and skateboarding and street fashion, but they didn’t have a brand that reflected their sense of style.
This was his best moment!
He began Urban Monkey in 2014. Initially, the brand had only caps and snapbacks (fashionable hats) for sale. The caps became an instant hit since they were unique, of great quality, and super cool-looking! As more and more customers adored Urban Monkey, Yash decided to grow the brand and sell clothes, sunglasses, and accessories too.
What Makes Urban Monkey Special?
Urban Monkey is not just another fashion brand. It is special because of three main reasons:
Community and Culture
Yash Gangwal wanted Urban Monkey to be more than just a brand. He wanted it to bring people together. He started working with local artists, musicians, and skateboarders to create unique products. This helped Urban Monkey become a brand that represents young and creative people.
Quality Over Quantity
Urban Monkey is not producing hundreds of copies of the same look. Rather, it is aiming to produce few, high-end products. The brand thus develops a sense of exclusivity. When you purchase something from Urban Monkey, you are sure you have something distinctive!
Increasing Product Range
Initially, Urban Monkey sold only caps. But then, Yash understood that individuals needed more. So, the brand began selling clothes, glasses, and accessories. Today, Urban Monkey is a one-stop destination for street fashion enthusiasts in India.
How Did Urban Monkey Become Famous?
Urban Monkey succeeded because it was different and unique. But there was one major moment that gave the brand even more fame—Shark Tank India!
In 2022, Yash Gangwal featured on the popular TV show Shark Tank India. He requested ₹1 crore for 1% stake in his business, which implies that he priced Urban Monkey at ₹100 crore!
Although the deal did not materialize, the show boosted Urban Monkey immensely. More individuals got to know the brand, and sales increased!
Lots of young Indians began purchasing Urban Monkey products after seeing Yash on television.
How Much Money Does Urban Monkey Make?
Urban Monkey is no longer a small business. It has become a multi-crore company! The brand had already crossed ₹5 crore in sales by 2020. And now, it is worth so much more!
The company keeps expanding because people believe in its quality and adore its style. Urban Monkey products are worn by many celebrities, rappers, and influencers in India, making it even more popular.
Future of Urban Monkey
So, what’s next for Urban Monkey?
Yash Gangwal and his team have grand plans! They plan to:
- Launch new products such as shoes and accessories
- Go global and sell Urban Monkey products across the world
- Support more artists and skateboarders by creating a larger community
Urban Monkey is no longer just a fashion brand; it is a movement. It represents creativity, self-expression, and confidence.
Conclusion
Yash Gangwal’s story is a classic example of pursuing your passion and making an idea work as a successful business. He started with a simple concept—designing fashionable caps—and established a brand that youth adore.
The fact that Urban Monkey succeeded is living proof that with belief in self, diligence, and ingenuity, one is capable of attaining big achievements. The next time you lay eyes on somebody sporting an Urban Monkey hoodie or cap, always remember the genesis of it—Yash Gangwal, the man who caused it all.
