Stylestry : IIM Droupout Chugs Brother build most affordable fashion shoes
Some dreams start in the most unexpected places. For Sanyam an IIM dropout and Shudit Chugh, just 18 years old, it began in their father’s old footwear shop.
From a young age, they helped in the shop, learning business the hard way. Their father even made them help ladies try on shoes—teaching them that understanding customers is the key to success.
Bringing Korean Fashion to India at Just ₹399!
With a passion for fashion and a keen eye for trends, they launched Chugs Brother in April 2022. Their goal? To bring trendy, Korean-inspired footwear at budget-friendly prices.
Their USP is simple—stunning designs at unbeatable prices. They offer over 1,500 designs, keeping up with the latest fashion trends.
Let the People Decide: A Unique Social Media Strategy
What makes their designs special? They let customers vote!
They run polls on social media, where people vote for the styles they love. This way, every collection is chosen by the customers themselves—ensuring that every launch is a hit.
Crazy Combo Offers That Win Hearts
They know their audience loves affordable options. That’s why they introduced mind-blowing combo offers:
2 pairs of Shoes for ₹399
3 pairs of Shoes for ₹999
2 pairs of Shoes for ₹1,099
Trendy shoes at pocket-friendly prices—who can resist?
Growing at Lightning Speed
Their success is nothing short of phenomenal. Every 100 seconds, one pair is sold!
So far, they have sold over 55 lakh pairs of footwear, making them a strong player in the industry.
The Big Ask on Shark Tank
Seeing their rapid growth, they entered Shark Tank with a bold vision—asking for funding at a ₹50 Cr valuation. Their goal is to scale Chugs Brother into India’s top affordable footwear brand.
The Power of Social Media and Repeat Customers
With 1.5 lakh Instagram followers, they have built a strong digital community. Their repeat order rate is 22%, showing that customers love coming back for more!
Numbers That Speak for Themselves
Monthly Sales: ₹1.5 Cr
Overall Rating: 3.4
Major Audience: Ages 18-45 years, with 20% from Northeast India
A Brand That’s Just Getting Started
From a small shop to a fast-growing footwear brand, Sanyam and Shudit Chugh have built something incredible. Their journey proves that age doesn’t define success—passion and innovation do.
And this is just the beginning of Stylestry!
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