Ek Lakh Crore Ki Bhujiya? Anupam on Rs 8,500 cr ‘bhujiya’ empire
Temasek’s Big Bet on India’s FMCG Giant
Haldiram’s, one of India’s most recognized snack brands, has reached a staggering $10 billion valuation following Singapore-based Temasek’s acquisition of a 9-10% stake for nearly $1 billion. This deal marks one of the largest foreign investments in India’s fast-moving consumer goods (FMCG) sector.
India’s rising disposable incomes and evolving consumption patterns have made it a hotspot for global investors. With over $37 billion already invested in India, Temasek continues to expand its footprint in the country’s growing consumer market. The firm also has plans to inject an additional $10 billion over the next three years.
Anupam Mittal’s Take on Haldiram’s Valuation
The massive valuation of Haldiram’s has sparked conversations across social media, with Shark Tank India judge Anupam Mittal reacting humorously to the deal. His post referring to Haldiram’s as a “₹1 lakh crore bhujia empire” has gained significant traction, leading to mixed reactions.
Some users defended the valuation, emphasizing that Haldiram’s is an 88-year-old legacy brand with a deep-rooted presence in Indian households. Others questioned whether the valuation was justified, considering that startups like Zomato and Byju’s have been valued even higher.
Temasek’s Expanding Portfolio in India
Temasek’s investment in Haldiram’s aligns with its strategy of expanding beyond its existing Indian holdings, which include:
- Manipal Health (51% stake after a $2 billion investment)
- Rebel Foods (Led a $210 million funding round, valuing the company at $1.4 billion)
The FMCG sector is proving to be one of the most attractive investment opportunities, with Haldiram’s now in discussions with Blackstone and Alpha Wave Global for an additional 5% stake sale.
The Future of India’s Snack Industry
Haldiram’s has not only established itself in India but also expanded internationally. The company’s valuation reflects its brand strength, extensive distribution, and loyal customer base. Temasek’s investment is expected to pave the way for more foreign capital in India’s FMCG sector, potentially driving growth, innovation, and global expansion.
As Haldiram’s continues to grow, the question remains—will other global investors follow suit, or has this deal set a new benchmark for Indian snack brands?
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