EasyRugs: India’s first spill proof rugs
Every great brand has a story, and EasyRugs is no different. It all started with a dream—a dream of creating something beautiful, functional, and accessible rugs.
Husband-wife duo Samrath, a lawyer, and Harnam, an interior designer, turned this dream into reality. While Samrath took care of the business, Harnam poured her heart into designing rugs that were both stylish and practical.
Why EasyRugs Stands Out?
Their rugs are not just ordinary floor coverings; they redefine comfort and aesthetics. EasyRugs is India’s first brand offering first-hand washing of rugs, ensuring top-notch quality.
Each rug is anti-slip, pet-friendly, and waterproof—perfect for homes that want beauty without compromising on durability.
A Journey of Hard Work and Passion
In September 2023, they officially launched EasyRugs. Within a few months, they had already sold 1,200 rugs to over 800 happy customers. The response was overwhelming, proving that their idea had struck a chord with Indian households.
Shark Tank: A Big Leap Forward
Taking their business to the next level, they appeared on Shark Tank Season 4, asking for funding at a ₹7 Cr valuation.
Their dedication and vision impressed Aman and Vineeta, who decided to invest in their dream. With this support, EasyRugs is now on the path to scaling even bigger heights.
A Massive Market Opportunity
The global rug industry is valued at $43,500 billion, and in India, it stands at ₹2,000 Cr. Despite such a huge market, premium rugs are often overpriced.
EasyRugs aims to change this by offering affordable luxury—a 4×6 rug for ₹6,500 and an 8×10 rug for ₹20,000, significantly lower than high-end brands.
Easy to Maintain, Built to Last
Worried about cleaning? It’s simple! Just spray detergent water and rub—that’s it! Their waterproof feature makes maintenance hassle-free.
Digital-First Growth Strategy
Unlike traditional brands, 98% of EasyRugs’ sales come from their website. This direct-to-consumer approach allows them to keep prices fair while reaching more customers across India.
The Vision for the Future
In the next five years, they aim to become a ₹50 Cr company. But their ambitions don’t stop at rugs. They plan to expand into cushions, soft furnishings, and even a B2B model.
More Than a Brand, It’s a Passion
EasyRugs isn’t just about selling rugs—it’s about making homes beautiful, functional, and cozy. With a strong vision and dedication, they are on their way to becoming India’s biggest soft furnishing brand.
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